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A K-beauty catalogue, engineered to convert.

Coréelle sells K-beauty to an audience with endless alternatives one tab away. Blinc works on development and conversion optimization: the catalogue is big, the path to checkout has to be short.

CoréelleClient
Development & CROEngagement
ShopifyPlatform
Development, conversion optimizationScope
CORREELLE Large
coreelle.com · live · visit the store →
How we worked together

Same setup you would get.

Where the work happened

#coreelle-blincShared Slack channel. Daily updates, same-day replies.
hello@blinc.designEvery decision and quote confirmed in writing.
4-hour maximum replyIn the contract, on business days.

Stack & tools used

LiquidJavaScriptGA4Core Web VitalsCRO testing

First party code, no fragile app subscriptions where custom work can do it better.

Clients on the same service

"BLINC regularly accesses our site for management of speed and flow and gives us every tool imaginable to give clients the best online experience. We HIGHLY recommend them!"
How the engagement runs

The engagement, step by step.

01Scope

Define the machinery the store is missing.

Map what the business needs against what Shopify does out of the box. The gap is the scope, agreed and quoted before work starts.

  • Requirements sessions with the team that runs the store daily
  • Fixed scope and quote agreed in writing before build
  • Risk list shared up front, with a workaround for each item
02Build

First party code, not app subscriptions.

Custom functionality is built as first party code the client owns, not a stack of third party apps that break on the next platform update.

  • First party code owned by the client outright
  • Wired into Shopify products, orders and checkout, natively
  • Staging builds reviewed with the client as they land
03QA

Test it like the busiest day of the year.

Edge cases, load, browsers, devices. The point of custom machinery is that it holds when the store is busiest.

  • Edge case testing the weird orders, not just the happy path
  • Cross browser and device pass before anything ships
04Support

Stay on, so nothing is relearned twice.

The same senior developer stays with the store. Four hour maximum reply time, in the contract.

  • Same developer week after week, full context retained
  • 4 hour maximum reply it is in the contract
296 / 311Five star reviews on Shopify Partners, none below four
4 hrsMaximum reply time during engagements, in the contract
First partyCode our clients own outright, no rented app stack

Have a build other developers called impossible?

Audit in 48 hours. Read and replied to by the founder, not a sales team. Or email hello@blinc.design

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