Measured, not eyeballed.
Colours read straight from the Brand Bible's file. The label's arch, at its exact 1.321 ratio, frames every bottle on the site.
SageCharcoalTerracottaOff-whiteRust
Rust stays in the logo. It asked to be a button. We said no.
← Home / Work / Luna Nueva Tequila
A tequila brand, built without watering it down.
Luna Nueva is additive-free tequila from Jalisco. We built its whole Shopify store straight from its 74-page Brand Bible.
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From $2.9kOne fixed quoteReply in 4 hours
★★★★★5.0 from 311 Shopify Partners reviews
- Luna Nueva Tequila
- Client
- Design & build
- Engagement
- Shopify, Motion theme
- Platform
- Theme complete, launch pending
- Status
Pour oneWatch the whole page change.
lunanuevatequila.com/products/silver
The collection · 750ml · Additive-free
Silver
Character & texture
A fresh and exuberant spirit with a silky body.
$49750ML
SilverReposadoAñejo
aroma
Tropical FruitSpearmintWhite PepperLemongrassBaked Agave
palate
AgaveCloveChocolateLime Peel
−1+Add to bag$49
TequilaOrigin · Jalisco MX
Agave100% Blue Weber
AdditivesNone
RestedUnaged
BodySilky
Menu
The collection · 750ml · Additive-free
Silver
Character & texture
A fresh and exuberant spirit with a silky body.
$49750ML
SilverReposadoAñejo
aroma
Tropical FruitSpearmintWhite PepperLemongrassBaked Agave
palate
AgaveCloveChocolateLime Peel
−1+Add to bag$49
TequilaOrigin · Jalisco MX
Agave100% Blue Weber
AdditivesNone
RestedUnaged
BodySilky
Want your products to do this?
Build something like this →The thinking
What we were handed, and what we did with it.
A 74-page Brand Bible with no palette page, no type scale and no button styles.
We wrote the web rules from the deck: colours from the file, the 1.321 arch, two brand fonts.
Three tequilas sharing one product template.
Every bottle photo is tied to its expression, so picture and price always match.
"Additive-free", the reason it costs more, sat in body copy.
Four marks under Add to bag and a homepage table that proves it.
Many people taste it at a bar before they ever see the site.
A searchable locator on the homepage: 105 accounts, 35 cities.
Brand videos in a format most browsers won't play.
Converted to WebM and MP4. They play everywhere and load light.
A small team that has to run the store after launch.
8 custom sections they edit in the theme editor. No developer needed.
Top to bottom, desktop and phone.
It scrolls itself. Grab it and scroll anywhere to take over.
lunanuevatequila.com
Every page, not just the homepage.
10 page types, one system. Each card scrolls through its whole page.
lunanuevatequila.com
lunanuevatequila.com/products/silver
lunanuevatequila.com/collections/all
lunanuevatequila.com/pages/our-story
lunanuevatequila.com/pages/our-intentions
lunanuevatequila.com/pages/our-team-1
lunanuevatequila.com/pages/events
lunanuevatequila.com/pages/serves-recipes
lunanuevatequila.com/pages/press
lunanuevatequila.com/pages/store-locator
Why it works
Three calls behind the store.
"Additive-free" you can't miss.
It's why this tequila costs more. So it sits right under Add to bag, with its own table on the homepage. Not a footnote.
A map for a brand people drink out.
Search by city or zip, filter by bars or shops, find the nearest pour.
105Bars and shops
35California cities
Los Angeles 19Santa Monica 15Venice 14Malibu 8West Hollywood 6Beverly Hills 4Costa Mesa 3Manhattan Beach 3Culver City 2Pasadena 2Redondo Beach 2San Diego 2San Jose 2Orange 2
How we worked together
Same setup you would get.
Where the work happened
Live review pagesEvery round as a real page. Comments pinned right on it.
hello@blinc.designEvery decision confirmed in writing.
4-hour maximum replyIn the contract, on business days.
Stack & tools used
ShopifyMotion themeLiquidJavaScriptCSS
8 custom sections the client's team edits without a developer. Every line of custom code belongs to them.
Clients on the same service
★★★★★
"I have been working with website developers and designers for over 25 years, and they are truly top-notch in the industry."
MONOLISA · Verified Shopify Partners review
The engagement, step by step.
01Read
All 74 pages. Yes, all of them.
- Brand Bible, copy doc and photo library before any layout
- Internal-only slides kept off the site
02Measure
Turn a deck into web rules.
- Colours, arch ratio and type taken from the source files
- Written down so every page follows them
03Design
Real pages, not static mockups.
- Every round shared as a working page
- Comments pinned right on the element they mean
04Build
Built so the team can run it.
- 8 custom sections in the theme editor
- Every page, product and expression checked on desktop and phone
05Hand over
Theme complete, ready to launch.
- Videos converted to play in every browser
- The client owns every line of custom code
296 / 311Five-star reviews on Shopify Partners, none below four
4 hrsMaximum reply time during engagements, in the contract
First partyCode our clients own outright, no rented app stack
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